This started with burnout.

Ours, not yours.

We were ghostwriters, marketers, and creative freelancers quietly powering personal brands for years.
We loved the work. But we noticed a pattern: the best clients were exhausted, not because they lacked ideas, but because they were too busy to post, engage, or explain themselves one more time.

So we built StandIn.

A system for showing up online without showing off.
For being consistent without being consumed.
For sounding like you, on your best day, even when you’re off the grid.

Meet Our Founders

Mandi Nicholas

Marketer, strategist, and creative lead with a decade of experience ghostwriting and building voices for others.

Miki Nicholas

A designer and brand identity expert who turns messy notes and scattered screenshots into scroll-stopping visuals.

Together, we help brilliant professionals become visible, without burning out.